After months of whispers and speculations, Zoetis has officially launched its pet insurance company, Pumpkin. Many of my colleagues had heard about their pilot program, and were eagerly awaiting its debut. I think this is an incredibly smart and strategic move by Zoetis, and I also think it signals future moves by the world’s largest veterinary pharmaceutical company. In fact, I think we’ll soon have to drop the “pharmaceutical” designation and stick with “veterinary company.” I also want to point out that this post is not affiliated with Zoetis or Pumpkin. I just wanted to let my veterinary colleagues know about it because I think our clients are going to ask us questions about it. Let’s jump into it!
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Zoetis Launches Pet Insurance Company!
