HomeLife InsuranceTraditional Variable Annuities Join the Sales Party

Traditional Variable Annuities Join the Sales Party


Demand for annuities was so strong in the second quarter that sales of traditional variable annuities climbed to $16.5 billion, up 20% from the total recorded in the second quarter of 2023, according to new issuer survey data from Wink.

Registered index-linked annuities were theĀ annuities with the strongest second-quarter performance: Their sales increased 45%, yearĀ over year.

Sales of all types of annuities that Wink has tracked for at least a year rose 31%, to $110 billion.

The United States generated $29 billion in gross domestic product in the second quarter. Individual deferred annuity sales amounted to 0.4% of GDP.

What it means: Many retirement savers are willing to pay insurers to absorb some or all of their market risk.

Variable Annuities vs. RILAs:Ā An annuity contract is an arrangement that a client can use to accumulate assets and convert the assets into a stream of income.