HomeHome InsuranceNationwide Insurance Exits High Net Worth Market

Nationwide Insurance Exits High Net Worth Market

PURE (Privilege Underwriters Reciprocal Exchange) Insurance was founded in 2006 and is dedicated to serving high-net-worth individuals and families. PURE operates as a member-owned reciprocal insurer, where policyholders are considered members and share in the company’s financial successes


  • High-Value Home Insurance: PURE provides comprehensive coverage for high-value homes, including custom-built homes, historic properties, and vacation homes. Their policies cover the cost of rebuilding to match the original quality, even if it exceeds the policy limit.
  • Risk Management Services: PURE offers proactive risk management services to help prevent losses before they occur. This includes home inspections, safety advice, and recommendations for security enhancements.
  • Personalized Claims Service: PURE is renowned for its exceptional claims service, with a dedicated team that manages claims efficiently and with empathy.

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The Cincinnati Insurance Company, part of Cincinnati Financial Corporation, has been providing insurance solutions since 1950. The company is known for its strong financial stability and commitment to personalized service.


  • High-Value Home Insurance: Cincinnati Insurance offers bespoke home insurance policies for high-net-worth clients, covering high-value homes, estates, and secondary residences. Their policies ensure full replacement cost coverage without depreciation.
  • Personal Liability: Extensive personal liability coverage protects against potential lawsuits and personal injury claims, an essential feature for high-net-worth individuals.
  • Customizable Endorsements: Policyholders can customize their coverage with endorsements for valuable items such as jewelry, art, and collectibles, ensuring comprehensive protection.

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Chubb is one of the largest and most well-known insurers globally, particularly in the high-net-worth market. Founded as early as 1882, Chubb has established itself as a leader in providing high-quality insurance solutions designed for affluent clients.


  • Masterpiece® Homeowners Insurance: Chubb’s Masterpiece® policy offers extensive coverage for high-value homes, including guaranteed replacement cost coverage, which ensures that homes are rebuilt to their original specifications regardless of cost.
  • Risk Consulting Services: Chubb provides complimentary risk consulting services, offering clients personalized advice on safeguarding their homes and possessions.
  • Valuable Articles Coverage: Comprehensive coverage for fine art, jewelry, antiques, and other high-value personal property with options for agreed value coverage, which means no depreciation deductions in the event of a loss.

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AIG, through its Private Client Group, offers insurance solutions specifically designed for high-net-worth individuals and families. With a strong global presence and a reputation for innovation, AIG caters to the sophisticated needs of affluent clients.


  • High-Value Home Insurance: AIG provides customizable insurance policies for luxury homes, estates, and vacation properties, with guaranteed replacement cost coverage and options for cash settlement.
  • Lifestyle Security: AIG’s policies include coverage for home invasions, cyber threats, and identity theft, addressing the unique risks faced by high-net-worth individuals.
  • Enhanced Claims Services: AIG’s Private Client Group offers a high-touch claims experience, with a dedicated claims team that provides personalized support throughout the claims process.

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Openly is a newer entrant in the high-net-worth insurance market, founded in 2017. Despite its relative youth, Openly has quickly gained a reputation for leveraging technology to offer streamlined and flexible insurance solutions for high-value homeowners.


  • High-Value Home Insurance: Openly provides robust coverage for high-value homes, including full replacement cost coverage and additional living expenses if a home becomes uninhabitable.
  • Tech-Driven Solutions: Openly uses advanced technology and data analytics to provide accurate and competitive pricing, making it easier for clients to obtain tailored coverage.
  • Customizable Policies: Policyholders can customize their coverage with various endorsements, including protection for personal property, liability, and valuable items such as jewelry and fine art.

The high-net-worth insurance market remains vibrant and competitive, with top carriers like PURE Insurance, Cincinnati Insurance, Chubb Insurance, AIG, and Openly leading the way. Each of these companies offers unique and comprehensive solutions tailored to meet the distinct needs of affluent clients, ensuring that high-value homeowners receive the protection and service they deserve. At Coastal Insurance Solutions, we are committed to working with these leading carriers to provide our clients with the best possible coverage options and personalized service.