Offer something of value that you can give away for free. Think of an informational booklet, or even an entire book; these are good examples of giveaways. Consumers love to get free stuff, especially if there’s information they can use without committing to a purchase. With a giveaway of this nature, you’ve become a resource for someone interested in what you are providing. You’ll want to include links back to your website so that they know how to connect with you.