This year for Small Business Saturday, encourage your clients and your community to build excitement leading up to the day, participate, and support each other.
Help your clients get their windows ready, determine and set promotions, and create an action plan together on how they’ll promote their business this holiday season.
Small business are critical to not only our economy, but our communities. Coterie is here to help insurance agents like you share information about this important day to your small business clients.
Download your free marketing assets from Coterie
Coterie created free marketing assets for your insurance agency to promote Small Business Saturday to your audience.
What’s included?
– Social media posts that you can co-brand or directly download
– 2 blog posts
– 1 email template
With these materials, you will be able to start getting the message to your clients ASAP. It’s one more way you can support your clients and community.
Let’s make the most out of Small Business Saturday this year.
70% of US Consumers are aware of Small Business Saturday
According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday. What does that mean for small businesses?
Consumers are ready and waiting to spend their dollars at small businesses in their communities. Check out our resources to understand how small businesses can better showcase their great products and services and come up with great promotions that drive more business.
What do small businesses need to know to get involved
These are great resources, tips and information that you can share in your email, blogs or social media posts that Coterie created for you.
- American Express has its own Shop Small Business map? Your clients can their your business: Shop Small®
- Showcase participation in Small Business Saturday by launching teaser posts to your social media channels. Use services like Canva to easily create engaging and fun posts that tell a story and express your business’s unique characteristics.
- To further promote a small business and expand reach use hasgtags like: #shopsmall, #SmallBusinessSaturday
- Advertise specials and promotions at least 2 weeks in advance of Small Business Saturday
- Spruce up social media channels including Facebook, Instagram, Yelp and Google My Business Listings
Ideas for Small Business Saturday promotions to share with your clients:
- Bundle the most popular products together for a special price and limit availability
- Raffle off special prizes during the event and advertise on social media
- Provide exclusive deals like offering one to three products at a substantial discount that won’t be offered any other time of the year
- Get creative! Can you connect a product or service to another local business that will help drive traffic to each other? Cross-promotion is a great way to reach more people.
Are you ready to start your own Small Business Saturday campaign?
Now it’s time to share what you learned about Small Business Saturday online with your audience. Help spread the word about the importance of this day for your clients and your community. Download Coterie’s free marketing materials to get started, today.
